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Metadata & Structured data
A beginner's guide on how to talk to search engines.
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Discover
Find the opportunities. Learn, listen, observe, uncover insights.
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Imagine
Make ideas take shape. Collaborate, brainstorm, ideate.
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Create
Get ideas off the ground. Flowmap, wireframe, prototype.
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Evaluate
Test. Make assumptions and validate hypothesis. Then do it again.
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Plan
Get things done. Manage, plan, socialize and execute.
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Sitemap vs IA
The difference between a sitemap and an information architecture (IA).
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Journey Map
Tell the story of a user.
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9 places to find persona images
Bring your personas to life.
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